Five Reasons Why You Should Rethink About Your Mobile Strategy

1. Your Site Is Not FULLY Optimized For Mobile Use 

You may be thinking your site is mobile-friendly if it is actually not. A lot of eCommerce platforms like Magento have started offering mobile-friendly themes but many do not fully optimize your website. But when you get deeper into the site to the respective product detail pages or the checkout process, your site does not function and it must on a mobile device. This produces a very bad user experience and normally sends visitors looking for another site. Ideally, your website should look and operate flawlessly regardless of what sort of device it's accessed from. 

One very straightforward way to assess how your website works on mobile devices is to test it out on your own phone or tablet . You may be amazed how a number of the buttons actually work (or do not work). 

You may also see if Google considers your website mobile-friendly or not. Since they started favoring mobile-friendly sites in search, they made a free test available. All you have to do is enter your site's address and ascertain just what Google says about it. ou can find their free test right here: Google Mobile-Friendly Test. 

2. Your Style Isn't User-Friendly For Mobile 

Let us say your site is mobile-friendly -- as it also shrinks down for mobile phones, tablets and computers but you are still not seeing a lot of mobile conversions or traffic. This might indicate that even though your website is optimized for mobile devices, it's not really optimized for cellular users. As an instance, are the buttons and fields difficult to use with a touchscreen? It's one thing to click on a little area with a mouse but it's much harder to manipulate small places on a touchscreen. So it may be worth moving through your website and checking out how easy it is tob "click" buttons or fill out fields from a mobile device. If you're site is currently mobile-friendly, it may be a fantastic time to consider getting a usability audit by a specialist. 

3. You Are Not Having A Social Networking Auto-fill Role For Fields 

Have you been on a web site which asks you to login with your Facebook or LinkedIn account and it appears to know your name? That website is using a social auto-fill function. Though this can appear a bit "big brother" it is demonstrated to work, especially on mobile devices. Filling out forms on mobile devices usually takes more than it will from a desktop computer. If your website auto-fills all of a form to get a user, making less work for them. Additionally, it makes it increasingly probable that the user will finish the shape and complete the action they began. In fact, one study found that conversion prices rise by 189% having an autofill function. 

4. You've Got Too Much Content 

That probably sounds a bit confusing as you're generally told content is king and that the more you have the higher your search rankings will be. However, in relation to mobile, less is more. Now, this doesn't necessarily mean that you ought to delete any material. This only means you may wish to consider limiting content which appears when your site is obtained from a mobile device. 

You have probably discovered that some mobile websites will have a link at the bottom that says "Go to Full Site." This may be used for sites that aren't revealing you ALL of the articles on a mobile device. They pick and choose the most relevant content to reveal. This is a great strategy because displays are really much smaller on tablets and phones. It is best to make everything as easy to read as you can, which often means stripping down a number of your website's content for users. 

5. Your Emails Are Not Optimized For Mobile 

This is such a simple and easy component to overlook but you might have everything on your website optimized for mobile usage rather than have mobile-friendly emails. It happens all of the time. Actually, research shows that nearly half of all emails are opened on a mobile device but only 10% of emails are now optimized for mobile devices. This is a massive opportunity to get ahead of your opponents and it isn't overly hard to perform. But another means to do it at the short term is to decrease the size of images and create call to action buttons bigger so it's easy for individuals to tap them. 

Getting your site fully optimized for mobile use is one of the best things you can do to help your business online. It is almost the equal of renovating your brick and mortar shop. 

The reality is, over 80% of shoppers currently use mobile devices to browse the net and shop and 70% of mobile searches direct to action inside one hour. 

All these amounts are too good to ignore. Mobile shopping is only going to continue to increase and if you aren't catering to mobile clients, you are missing out on revenue. 

Call us or email us today to get your website completely optimized for mobile shopping. IoVista can allow you to convert your website to a fully functional and user-friendly mobile shopping experience. We develop primary on Magento, BigCommerce and Yahoo online stores. We are a one stop end to end solution for businesses who want to grow their business online. From Consulting, Design, Development, Optimization to Digital Marketing, we do it all.