What is Search Engine Optimization and how Search Engine Optimization works?

SEO means Search Engine Optimization; It is a procedure of webpage to make it search engine algorithm friendly.

Every search engine has a different algorithm or metrics for a search result. When user search for somewhat then every search engine tries to deliver the greatest outcome to users.

So, to deliver accurate what the users wish for and to make the search result improved and in the search engine result pages which website is on top rank and which one is at second and third and so on this is determined by the search engine’s algorithm.

Means the algorithm of search engine makes a decision the ranking of a website.


The process to make the website or webpage to search engine algorithm friendly is called seo (search engine optimization).

How seo works?

Seo works on search engine’s metrics or algorithms.

Suppose if any user search in Google for best Search Engine Optimization Company then Google has lots of websites which has a list of best Search Engine Optimization Company but those websites has ranking high which make available in deep information and user-friendly.

So, on the first page of Google search result, only those websites are shown which has superlative seo.

There are lots of factors affecting on seo.

On page seo and off page seo:-

In the search engine optimization procedure there are most important two parts which we can declare on page seo and off page seo.

On page seo:-

On-page, seo means the changes within the website and the work that takes place inside the webpage is on page seo.

Off-page seo:-

Off-page, seo means the changes or work takes place outside the website is off page seo.
Know the dissimilarity between on page seo and off page seo in deep.

How to perform seo?

There are lots of factors affecting on seo but some of most important I m listing here in brief.

Keyword research for seo:-

Keywords are essentially that phrase which we use a number of times in our post or those phrases on which you wish for to give attention to for the post or page.

Do keyword research and find the best keywords for your position, start writing.

Forever use long tail keywords in your post or page for better ranking and growing in conversation.

Deliver Quality content:-

For all time try to deliver quality content for Search Engine Optimization because search engine like Google forever likes and rank high for those websites which have fresh and exclusive content.
So, make sure every time that your content is unique.

Put in writing for users and to provide information, not for crawlers and position.

Enhance website speed:-

Make your website loads quicker because every user desires speedy loading website if your website acquires lengthy time to load then users might turn to another website.
It is bad for user knowledge so, try to make your website loads quicker.

Know: - How to increase website speed easily.

Link building:-

A link coming from high ability websites is good for Search Engine Optimization, so links to others.
There are many ways you can obtain high-quality backlinks.

Get backlinks from broken link method.

Submit website to directories.

From do follow blog commenting

From taking part in a forum.

Meta tag:-

A meta tag is very imperative for good Search Engine Optimization practice.

The tags like heading tag, H1 tag, H2 tag are must be set properly.

In images also there are alt tag and description and title tag set properly.

To augment search engine ranking use image optimization for Search Engine Optimization.

Be social:-

Share your content on social media like Facebook, Twitter, stumble upon etc..
Share highest as you can and try to build good online status.
Because a signals and traffic coming from social media matters for Search Engine Optimization.

Other factors affecting on seo:-

The following factors are also affecting seo:
  • ·         Mobile optimization
  • ·         Website structure
  • ·         Age of domain
  • ·         User experience
  • ·         Url structure
  • ·         Sitemap
  • ·         Domain authority

In simple words for good Search Engine Optimization just try to be natural, don’t overdo it.
Make your website clean, instructive, quick and without difficulty usable.

Golden words:-

This is a slow process so don’t try to make it rapid.

Google changes their algorithm frequently, just be active and follow the regulations.
If possible observe this Trending technique and updates in Search Engine Optimization algorithm in 2018 and make implement in a website.

Our Dallas SEO Expert knows how properly reference your city and state in title tags, headings, and meta-descriptions to help draw local residents and visitors to your business. We can also help you identify citation opportunities and generate positive online reviews for your company to attract local customers.

Iovista is the fastest growing and full digital service Search Engine Optimization agency in Dallas. We focus only on 100% white hat ethical SEO services to bring results.

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