PPC - You Can Get What You Pays For
What is PPC? Pay Per Click (PPC) is an associate degree advertising system offered by Search Engines within which associate degree adman pays for every click on their advert. PPC adverts are displayed on program results pages (search targeted) and content websites (content targeted). -- Search targeted refers to looking engine results pages (SERPs), wherever a user has explored for a particular keyword e.g. "car" and has delivered a page listing relevant PPC adverts that sit aboard the Organic Search results -- Content targeting refers to PPC adverts being displayed on content pages, e.g. "car for sale" adverts being displayed on a web site that contains content concerning cars PPC adverts are most frequently displayed at the highest, bottom and the right-hand facet of the SERPs. The position of the advert on the page is set by a bidding system. Bidding Wars Although bidding higher amounts of cash can usually finish in a better posit...